Our Story

Who we are

Nicole Martine beachwear started in late 2014 by owner, Nicole Martine O’Connor who has combined her passion of marketing, design and ‘all things beach’ with her African roots and influences, to create a unique luxury beachwear brand.

Nicole started her career in the graduate program at Unilever South Africa, where over four years working in Marketing on three of the World’s largest and most iconic brands, her passion for brand building and creativity began to blossom.

Nicole’s love for swimwear and beachwear has been entrenched since a young age. Her family insisted on an overseas holiday as often as possible and out of the many countries and cities visited, her favourite holidays have always been tropical destinations and island getaways! The love for being outdoors on the beach, would always result in her coming home with a new bikini or sun hat instead of a travel souvenir!

Realising that all her quality beachwear and bikinis were made overseas, there was a desire to create a proudly South African beachwear brand, with locally produced products inspired by the natural beauty of the country. Having South Africa and its beaches as one of the world’s top tourist destinations, every visitor should return home with a beautiful locally produced beachwear product to remember the fond memories made on their holiday.

Nicole Martine embodies the lush, exotic island lifestyle. We aim to offer everyone a classic natural beach style with a touch of island luxury.

Escape to your island paradise with Nicole Martine Beachwear.